ABSTRACT
In March 2020, a pandemic was declared by COVID-19 and the governments of the world implemented the quarantine. We start from the premise that everything would depend on the social representations of the pandemic, a variable that also impacted the economy on all its scales. In Venezuela on March 16, 2020, the government decreed a radical quarantine that was restructured to a method called 7+7. The article shows the multilevel collective action of the socio-institutional actors with emphasis on the Bolivar State, of national and international economic importance due to its border link with Brazil. The field work was carried out in the Caroni municipality between March 2020 - December 2021, with a real-time research approach on the processes of interactions between the actors involved and Information and Communication Technologies (ICT). As a result, the collective actions undertaken;between the levels of government and its institutions, the private sector and civil society were significant in containing the spread of the virus and maintaining the subsistence of the local economy. It is concluded that the 7+7 quarantine scheme and the actions at the local level resulting from the agreements between most segments of society were decisive. Finally, they will highlight the form and method for the management of information and communication that made it possible to clean up the norms, agreements, and functional rules in a pandemic in the midst of complex and confusing social representations